Role
Product Designer
Industry
RetailTech
Category
SuperApp
Location
Mexico City
Year
2026
Challenge
OXXO relied on third-party delivery platforms that hijacked the customer relationship. I conceptualized a SuperApp combining O2O delivery with the Spin payment core to keep every transaction inside a proprietary ecosystem.
Product Strategy
Market Benchmarking · 20+ Apps Analyzed · Competitive Analysis
0-Click Discovery
Pre-empting User Intent
Transformed the zero-state search into a visual hub, monetizing users by loading local trends before a single keystroke.
Frequency-Based Loyalty
Daily Active Users Focus
Tied loyalty progression strictly to order frequency (24h cycles), perfectly aligning with the convenience store retention model.
Dynamic Barcode
Anti-Fraud Solution
Designed a regenerating barcode to prevent fraud, alongside auto-brightness for in-store scans.
Payment Experience
Moving away from friction-heavy, multi-step forms typical of LATAM retailers, I consolidated logistics, payments, and rewards onto a single screen. This dense layout minimizes cognitive load and accelerates the conversion flow.